Strong sales month for Ford in Turkey and Russia, but European market remains weak


Location & Date
Strong sales month for Ford in Turkey and Russia, but European market remains weak

Ford vehicle sales in Turkey and Russia increased significantly in October, highlighting the improving customer confidence and strong demand for Ford products in these two countries.

Ford vehicle sales in Turkey increased by 44 per cent compared to October 2009, while in Russia sales were up by 28 per cent this year. Market share in Russia was 4.7 per cent, up by 0.3 percentage points, and share in Turkey surged 4.1 percentage points to 16.2 per cent.

In October, Ford also achieved its highest commercial vehicles market share since 2007 across its traditional 19 European markets – at 8.85 per cent, up by 0.85 percentage points on 2009. Ford remains Europe’s No.2 best-selling passenger car brand in its traditional 19 European markets after the first ten months of 2010.

Ford also maintained overall market leadership in the UK, Denmark, Hungary, Ireland and Turkey, and was the No.1 imported brand in Italy and the Czech Republic year-to-date.

This success comes despite continued heavy discounting by some competitors, and the lowest October month and October year-to-date industry volumes across Ford’s key 19 European markets since 1995. Total European new car sales declined for the seventh month in October, down by 14.1 per cent to 1,187,400 units, and Ford expects total industry sales to reach 15.0 million units in 2010, down from the 15.9 million level last year.

“While we’re delighted by the sales success of our products in Turkey and Russia, the European market overall continues to be very weak,” said Ingvar Sviggum, Ford of Europe’s vice president of Marketing, Sales and Service. “We expect the European market to be around 15 million units in 2010, down from 15.9 million last year. Also, we now expect the market to continue to decline in 2011, and expect it to be in the vicinity of 14 to 15 million units.

“This is a challenging time for the entire industry, but the Ford brand continues to strengthen in Europe. We already have the strongest product line-up we’ve ever had, and this is now being extended with the all-new Ford C-MAX and Grand C-MAX models that are just going on sale, plus our new Mondeo. In 2011 we have more outstanding products and smart technologies in the pipeline, including the all-new Ford Focus range”, Mr Sviggum added.

In its traditional 19 European markets, Ford registered 91,500 new vehicles in October; 29,800 units, or 24.6 per cent, lower than in October 2009. Market share in these markets was 7.7 per cent for the month, 1.1 percentage points down on the same month 2009.

Ford’s 19 European markets: year-to-date 
For the first ten months of 2010, Ford registered 1,095,200 new Ford vehicles – a reduction of 122,700 units or 10.1 per cent from last year. Year-to-date October market share in Ford’s traditional 19 European markets was 8.5 per cent, a decrease of 0.6 percentage points on the same period in 2009.

All 51 European markets: October and year-to-date 
Ford of Europe sold 117,300 new vehicles in October across all of its 51 markets, down 11.5 per cent, or 15,400 vehicles, on the same month last year. For the year-to-date, 1,293,000 new Ford vehicles have been registered, representing a reduction of 101,400 compared to the same period in 2009, or a decrease of 7.3 per cent compared to 2009.

October sales highlights (Euro 19 plus Russia and Turkey) 
Market Performance:

Market share in Russia and Turkey was at 4.7 per cent, up by 0.3 ppts and 16.2 per cent, up by 4.1 ppts, respectively. October sales in Russia were at 8,800 units, an increase of 28.3 per cent or 3,500 on 2009, whilst Turkey reported a sales gain of 43.9 per cent to 12,300, up by 9,600 versus October 2009.
Market leader in the UK, Denmark, Hungary and Turkey for the month.

Ford’s share in its main 19 European markets was 7.7 per cent for October, 1.1 ppts below last year.
Commercial Vehicle share of 8.85 per cent was the best CV October share since 2007.
Increased share in four of Ford’s main 19 European markets plus in Russia and Turkey.
Ford’s volume in France was down by 3,900 units versus October last year to 10,200, while market share fell by 0.9 ppts to 4.8 per cent.
Ford was again No.1 imported brand in Italy for both passenger cars and total vehicles.
Denmark‘s October volume of 1,900 was up 1,000 units or 106 per cent on October 2009.
Highest share gains in the traditional 19 European region were delivered in Denmark (up 5.4 ppts; market share at 13.8 per cent, the highest since 1993 and the highest share improvement of all Ford’s 19 European markets in October, and Sweden (up 0.05 ppts; share at 5.3 per cent).

Model Performance:

Fiesta (26,300), Focus (18,700), and Transit (10,700) were Ford of Europe’s three top-selling vehicles.
Fiesta was also the best-selling foreign vehicle for the month in Italy, whilst Ka was leading its segment in Spain for the month of October.
Since its market debut in October 2008, 1,040,000 customers have purchased the Fiesta around the world, with more than 876,000 cars being sold in Europe.
S-MAX, Transit and Galaxy had another strong month in October, with S-MAX sales soaring by 26.3 per cent to 4,800 (up by 1,000), the highest October volume since 2007 and share since 2006.Transit sales jumped by 20.2 per cent or 1,800 to 10,700 units, and Galaxy by 10.5 per cent or 200 units to 2,100 versus October 2009, the largest October volume and share for Galaxysince 2007.
C-MAX and S-MAX were the top-selling imported products in their segments in France.
Retail sales accounted for 74 per cent of Ka, 72 per cent of Fusion,69 per cent of Fiesta, and 65 per cent of Kuga sales in October 2010.
October year-to-date 2010 performance

Market Performance:

No.2 top-selling passenger car brand in Europe year-to-date.
Market leader in the UK, Denmark, Ireland, Hungary and Turkey.
Ford’s share was at 8.5 per cent, down by 0.6 ppts on the ten months of 2009.
Ford’s share increased in four of its main 19 European markets, plus in Turkey.
Year-to-date October sales volume in Spain rose to 79,500, up by 2.2 per cent or 1,700 on the same period 2009 – the highest October YTD volume improvement in Ford’s five major markets (Britain, France, Germany, Italy and Spain).
Leading import brand in the Czech Republic and Italy for the ten months of 2010.
In the ten months of 2010, Switzerland reported a volume of 15,000, up by 1,700 units or an increase of 12.4 per cent on the same period 2009 and the highest year-to-date October volume there since 2002.

Scandinavian markets are going from strength to strength in the ten months of 2010. Sweden had registrations of 17,100, up by 4,900 units, an increase of 40.2 per cent on 2009 and the highest year-to-date volume improvement in all of Ford’s 19 markets. In Denmark registrations rose 3,800 units or 36.2 per cent to 14,200. Norway‘s sales volume was at 11,800, up by 2,400 or an increase of 25.4 per cent on the ten months of 2009.
The highest share gains of all 19 markets in the ten months of 2010 were in Denmark (+0.8 ppts at 10.5 per cent share, the highest market October YTD share there since 1997), Sweden (+0.3 ppts to 6.4 per cent, the highest YTD October share since 2002), and Switzerland (+0.3 ppts to 5.7 per cent, the best October year-to-date share there since 1999).

Year-to-date 2010, Turkey‘s share was at 15.7 per cent, up by 1.0 ppts on the same period 2009. Sales in Turkey increased by 20,700 units to 87,200 in the ten months of 2010 – a 31.1 per cent plus on the same period 2009.

Model Performance:

The three best-selling vehicles year-to-date 2010 were the Fiesta(349,100), Focus (220,400) and Transit (108,200).
Year-to-date Transit share of 13.1 per cent (medium sized commercial vehicles) was the highest YTD October share since 2003.
In the ten months of 2010, Fiesta remained the best-selling foreign vehicle in Italy.
Kuga has been a hit with customers in the ten months of 2010 with sales of 61,000, up by 8,600 or 16.4 per cent on the ten months of 2009 – the highest volume improvement of a Ford vehicle in the main 19 markets year-to-date October 2010 and the best year-to-date October volume and share forKuga since launch in February 2008.

C-MAX and S-MAX were the best-selling foreign vehicles in their segment in France.
Fiesta remained No.1 best-selling car in the UK year-to-date, while Transit was the best-selling commercial vehicle year-to-date 2010.

Hire / rent  your car in Marmaris or in Turkey with Marmaris Car Rental!

Further News
  • Toyota named most valuable car brand

    Sixt entered into marketing partnerships and business agreements with Preferred Hotel Group, airBaltic and Iberia to extend benefits and services to its customers.

  • Mini reveals refreshed Paceman in Beijing

    It was just a few days ago that Mini unveiled its refreshed Countryman at the New York Auto Show, and now it has followed up with the revised version of that model's coupe counterpart,

  • Audi A3 named 2014 World Car of the Year

    As usual, the second press day of the New York Auto Show was kicked off by the World Car of the Year Awards. Rather than fluff things up, we'll cut right to the chase: top honors go to the brand-new Audi A3, which bested the Mazda3 and BMW 4 Series for the all-important award.

  • 2015 Volkswagen Jetta

    Look closely, kids – you're staring at the face of a refreshed Volkswagen Jetta. Yeah, it's hard to tell, what with the only noticeable changes consisting of slightly updated headlamps and taillamps, and some other aerodynamic tweaks. But the big news for the 2015 Jetta is what you can't see.

  • Kia Ceed GT (2014) CAR review

    This is Kia’s new Ceed GT, the five-door sibling of the three-door Proceed GT that’s just joined our long-term fleet.

  • 2013 Peugeot 301 hits emerging markets in November

    When we usually talk about capturing new markets, it could be a reference to a new compact crossover or four-door coupe. In the case of the new 301, Peugeot is literally looking to capitalize on new markets...

  • 2013 Mercedes-Benz GLK Class

    The latest GLK Class, which arrives as a 2013 model, adopts fresh new styling, more standard equipment and a revised engine lineup.

  • 2013 Mazda 6: What to expect

    Since its introduction in 2002, the Mazda 6 its all its incarnations has shifted over a million units.

  • Range Rover Evoque Cabrio Concept

    Range Rover has topped its new Evoque SUV, with the unveiling of the surprisingly handsome Evoque Cabriolet Concept.

  • Daimler plans further investment in German compact-car factory

    Daimler will invest another 600 million euros ($734.6 million) by the end of 2013 in its Rastatt, Germany, plant to add a third shift starting in October to meet demand for its lineup of compact Mercedes-Benz cars.

  • 2013 VW Golf Mk. 7 unveiled

    The seventh generation of the iconic Volkswagen Golf has been unveiled at a ceremony in Berlin, 36 years and 29 million cars after the Mk. I was launched.

  • Audi RS3 revealed

    A new 335bhp Audi RS3 will lay claim to the title of Britain’s most powerful production hot-hatch when sales start next April.

  • 2014 Audi S3 Hatchback

    Audi has revealed its latest generation S3 hatchback that will makes its debut at the Paris Auto Show that takes place toward the end of September.

  • Audi RS4 Avant Details Revealed

    Ahead of its official debut at the upcoming Geneva Motor Show, Audi has revealed the images and details of its new RS4 Avant which may be as a result of images having been leaked to the public yesterday.

  • Skoda confirms new city car for 2011

    Skoda’s upward trajectory continues a pace as the company posts record results for 2010, with over 762,000 vehicles sold. The Czech carmaker also has ambitious plans to double annual sales to 1.5 million units by 2018, thanks to an expanded range of models.

  • Ford Otosan forecasts 6 percent sales growth

    Ford Otomotiv Sanayi, a joint venture between Ford Motor and Turkey’s Koç Holding, aims to increase its total sales 6 percent this year to 320,000 units from 303,000, the company said.

  • Hyundai reveals i30 Wagon ahead of global debut at Geneva Motor Show

    Hyundai has revealed the New Generation i30 wagon ahead of its global launch at the 2012 Geneva Motor Show.

  • BMW Broadens Urban Mobility Horizons With New Car-Share Venture

    BMW says it will launch a new joint car-sharing service with the German car rental company, Sixt AG. Starting in Munich and Berlin in 2011, BMW says the venture is planned to expand internationally, offering premium vehicles and a range of supporting services that the companies say will be the first of a kind for the industry.

  • New Panda gets bigger in bid to keep No. 1 spot

    Fiat has increased the size of the Panda and added a wider engine range to help keep the model's eight-year lead at the top of Europe's minicar segment.

  • Frankfurt motor show: Car firms fighting back

    As this year's Frankfurt motor show gets under way, there are clear signs that the motor industry has come back fighting after a few difficult years.

  • Subaru XV Concept

    The Subaru XV concept crossover was just unveiled at the Shanghai Motor Show. The design is claimed to be something that is completely new called Protren. Protren is defined on Auto Blog as “expressing the integration of authentic functionality as a professional tool and urban and stylish design.”

  • 2011 MINI Countryman S ALL4 Review

    Yes you want to own it, but can you afford to?

  • Jaguar reveals 'E-type successor

    British luxury car maker Jaguar has released photos of a two-seater sports car that it describes as "the spiritual successor to the E-type".

  • 2011 Ford Fiesta Hatchback SE Review

    Small European cars have a history of not living up to the hype once they make the journey across the pond to North America. Car enthusiasts took delight when Saturn announced that it would be selling the Opel Astra as one of their own vehicles.

  • Ford poised to regain No. 2 sales ranking

    Ford Motor Co. is on track to recover its No. 2 sales ranking in the United States, supplanting Toyota Motor Corp. after achieving its biggest one-year gain in market share since the 1980s.

  • Turkey car sales rise to record-high in 2010

    As Turkey’s economy recovers, automotive sales have risen from 557,126 units in 2009 to a record high of 750,000 units in 2010, according to a report from its Vatan newspaper.

  • New Renault Fluence compact sedan for Turkey, Russia, Romania... is Saturn next?

    Renault has just announced a new compact mid-size sedan called the Fluence for its Turkish, Russian, and Romanian markets.

  • Asian, European car makers look to 2011 growth

    South Korean automakers predicted rising 2011 sales on US and China growth, while France’s car market ended a negative 2010 on a high note, with drivers flocking to bag scrapping bonuses before they ran out.

  • MINI Coupe Tentatively Revealed; BMW Releases Official Details

    BMW Group has officially come up with details on the upcoming MINI Coupe. MINI Cooper Coupe comes in four different engine variants including the range-topping John Cooper Works edition.

  • Bmw sales to exceed targets in 2012, says CFO

    BMW AG anticipates that as long as business conditions remain positive, the profit margin of its core segment for next year will surpass its 8% to 10% target, CFO Friedrich Eichiner said in an interview with German daily Boersen-Zeitung.

  • New car registrations in Britain fell 7.7 percent on the year in February

    In February 2011, new car registrations in Britain dropped by 7.7% on the year, according to the Society of Motor Manufacturers and Traders. New car registrations totaled 63,424 last month and are expected to decline by 8.3% in the first half of the year before picking up in the second half.

  • Can Saab be saved?

    Having applied for protection from its creditors, Saab will now have to rebuild its finances.

  • BMW carbon fibre car launch attracts rivals' attention

    Wikipedia describes futurism as "an artistic and social movement that originated in Italy in the early 20th Century [which] emphasised and glorified themes associated with contemporary concepts of the future, including speed, technology, youth and violence, and objects such as the car, the aeroplane and the industrial city".

  • Turkish premier tests turkey’s first electric car

    Turkish Prime Minister Recep Tayyip Erdogan tested Turkey's first electric car on Saturday.

  • Auto sales in Turkish market hit record high in 2010

    Auto sales in the Turkish market hit record high in 2010 with 760,913 vehicles marking a 36.58% year-on-year increase.

  • Turkish sports car to produce electric model

    The manufacturer of Turkey's second sports car, Etox, is preparing to release the vehicle's electric version prototype within three months, according to reports.

  • Renault to launch new model in Turkey

    Renault Latitude, the new high-medium class sedan product by Renault, will be in the Turkish market starting next month.

  • Turkish automotive firm awaits New York taxis for growth

    Karsan Otomotiv, the Turkish van and bus maker shortlisted to make New York taxis, will increase sales 10 percent to 20 percent in 2011 from last year’s 600 million liras ($390 million), Chief Executive Officer Murat Selek said.

  • PM Erdoğan asks Ford to expand Turkey output

    Holding a meeting with Alan Mullaly, the chief executive of Ford Motors, Turkey’s Prime Minister Recep Tayyip Erdoğan asks from the automotive giant to invest more in its Turkey production.

  • MINI Cooper 2014: release date, price & specs revealed

    We've driven the new 2014 MINI Cooper and it's great. One of the most iconic cars in the world, the new MINI has a new look, new technology, new engines and more space - all for a modest £400 price increase over the old car.

  • Ford Fiesta review

    The Ford Fiesta is one of the best cars Ford has ever produced. It’s a truly brilliant supermini, combining a class-leading driving experience with great mpg fuel economy and a stylish, modern design to eclipse rivals like the Vauxhall Corsa and Volkswagen Polo.

  • Renault Megane 2014 price and spec revealed

    The facelifted Renault Megan range is available to order from today, priced from £16,745

  • Ford Focus facelift (2014) first official pictures

    Watch out VW Golf: this is the new Ford Focus that’s been unveiled by Ford ahead of the 2014 Geneva motor show.

  • Ford B-MAX review

    The Ford B-MAX won Auto Express' Best Five-Seat MPV award at the New Car Awards in 2013. It's well deserved, too: it's innovative, offers great performance and a wide range of engines.

  • Toyota named most valuable car brand

    Toyota has been the No. 1 car brand in 7 of the 9 years the BrandZ Top 100 study has been conducted.

  • Audi A1 review

    The Audi A1 is the worst nightmare of the MINI, with stylish design, impressive interior and attractive price . There are no signs of compromising Audi quality, either, as the Audi A1 has all the hallmarks that make the Audi A4, Audi A6, Audi A7 and Audi A8 so desirable. Despite its compact dimensions it has a genuine big-car feel - comfort and luxury are consistent throughout, making the A1 a strong rival for the likes of the Alfa Romeo Mito, MINI and Citroen DS3.

  • Volvo Concept Estate is a brown shooting brake, need we say more?

    Set for a debut at the 2014 Geneva Motor Show next week, images of the Volvo Concept Estate have found their way onto the web courtesy of Jalopnik. If the Concept Coupe from Frankfurt were a modern P1800, the Concept Estate is a modern P1800ES.

  • Volvo will export S90 flagship to Europe, U.S. from China

    Volvo was the first Western automaker to export a China-made premium car to the U.S. with the long-wheelbase S60 Inscription in 2015.

Subscribe for Newsletter Be first notified from our Campaigns and Innovations
Marmaris Car Hire offer you as our tools with reasonable price
© 2018