Strong sales month for Ford in Turkey and Russia, but European market remains weak

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Strong sales month for Ford in Turkey and Russia, but European market remains weak

Ford vehicle sales in Turkey and Russia increased significantly in October, highlighting the improving customer confidence and strong demand for Ford products in these two countries.

Ford vehicle sales in Turkey increased by 44 per cent compared to October 2009, while in Russia sales were up by 28 per cent this year. Market share in Russia was 4.7 per cent, up by 0.3 percentage points, and share in Turkey surged 4.1 percentage points to 16.2 per cent.

In October, Ford also achieved its highest commercial vehicles market share since 2007 across its traditional 19 European markets – at 8.85 per cent, up by 0.85 percentage points on 2009. Ford remains Europe’s No.2 best-selling passenger car brand in its traditional 19 European markets after the first ten months of 2010.

Ford also maintained overall market leadership in the UK, Denmark, Hungary, Ireland and Turkey, and was the No.1 imported brand in Italy and the Czech Republic year-to-date.

This success comes despite continued heavy discounting by some competitors, and the lowest October month and October year-to-date industry volumes across Ford’s key 19 European markets since 1995. Total European new car sales declined for the seventh month in October, down by 14.1 per cent to 1,187,400 units, and Ford expects total industry sales to reach 15.0 million units in 2010, down from the 15.9 million level last year.

“While we’re delighted by the sales success of our products in Turkey and Russia, the European market overall continues to be very weak,” said Ingvar Sviggum, Ford of Europe’s vice president of Marketing, Sales and Service. “We expect the European market to be around 15 million units in 2010, down from 15.9 million last year. Also, we now expect the market to continue to decline in 2011, and expect it to be in the vicinity of 14 to 15 million units.

“This is a challenging time for the entire industry, but the Ford brand continues to strengthen in Europe. We already have the strongest product line-up we’ve ever had, and this is now being extended with the all-new Ford C-MAX and Grand C-MAX models that are just going on sale, plus our new Mondeo. In 2011 we have more outstanding products and smart technologies in the pipeline, including the all-new Ford Focus range”, Mr Sviggum added.

In its traditional 19 European markets, Ford registered 91,500 new vehicles in October; 29,800 units, or 24.6 per cent, lower than in October 2009. Market share in these markets was 7.7 per cent for the month, 1.1 percentage points down on the same month 2009.

Ford’s 19 European markets: year-to-date 
For the first ten months of 2010, Ford registered 1,095,200 new Ford vehicles – a reduction of 122,700 units or 10.1 per cent from last year. Year-to-date October market share in Ford’s traditional 19 European markets was 8.5 per cent, a decrease of 0.6 percentage points on the same period in 2009.

All 51 European markets: October and year-to-date 
Ford of Europe sold 117,300 new vehicles in October across all of its 51 markets, down 11.5 per cent, or 15,400 vehicles, on the same month last year. For the year-to-date, 1,293,000 new Ford vehicles have been registered, representing a reduction of 101,400 compared to the same period in 2009, or a decrease of 7.3 per cent compared to 2009.

October sales highlights (Euro 19 plus Russia and Turkey) 
Market Performance:

Market share in Russia and Turkey was at 4.7 per cent, up by 0.3 ppts and 16.2 per cent, up by 4.1 ppts, respectively. October sales in Russia were at 8,800 units, an increase of 28.3 per cent or 3,500 on 2009, whilst Turkey reported a sales gain of 43.9 per cent to 12,300, up by 9,600 versus October 2009.
Market leader in the UK, Denmark, Hungary and Turkey for the month.

Ford’s share in its main 19 European markets was 7.7 per cent for October, 1.1 ppts below last year.
Commercial Vehicle share of 8.85 per cent was the best CV October share since 2007.
Increased share in four of Ford’s main 19 European markets plus in Russia and Turkey.
Ford’s volume in France was down by 3,900 units versus October last year to 10,200, while market share fell by 0.9 ppts to 4.8 per cent.
Ford was again No.1 imported brand in Italy for both passenger cars and total vehicles.
Denmark‘s October volume of 1,900 was up 1,000 units or 106 per cent on October 2009.
Highest share gains in the traditional 19 European region were delivered in Denmark (up 5.4 ppts; market share at 13.8 per cent, the highest since 1993 and the highest share improvement of all Ford’s 19 European markets in October, and Sweden (up 0.05 ppts; share at 5.3 per cent).

Model Performance:

Fiesta (26,300), Focus (18,700), and Transit (10,700) were Ford of Europe’s three top-selling vehicles.
Fiesta was also the best-selling foreign vehicle for the month in Italy, whilst Ka was leading its segment in Spain for the month of October.
Since its market debut in October 2008, 1,040,000 customers have purchased the Fiesta around the world, with more than 876,000 cars being sold in Europe.
S-MAX, Transit and Galaxy had another strong month in October, with S-MAX sales soaring by 26.3 per cent to 4,800 (up by 1,000), the highest October volume since 2007 and share since 2006.Transit sales jumped by 20.2 per cent or 1,800 to 10,700 units, and Galaxy by 10.5 per cent or 200 units to 2,100 versus October 2009, the largest October volume and share for Galaxysince 2007.
C-MAX and S-MAX were the top-selling imported products in their segments in France.
Retail sales accounted for 74 per cent of Ka, 72 per cent of Fusion,69 per cent of Fiesta, and 65 per cent of Kuga sales in October 2010.
October year-to-date 2010 performance

Market Performance:

No.2 top-selling passenger car brand in Europe year-to-date.
Market leader in the UK, Denmark, Ireland, Hungary and Turkey.
Ford’s share was at 8.5 per cent, down by 0.6 ppts on the ten months of 2009.
Ford’s share increased in four of its main 19 European markets, plus in Turkey.
Year-to-date October sales volume in Spain rose to 79,500, up by 2.2 per cent or 1,700 on the same period 2009 – the highest October YTD volume improvement in Ford’s five major markets (Britain, France, Germany, Italy and Spain).
Leading import brand in the Czech Republic and Italy for the ten months of 2010.
In the ten months of 2010, Switzerland reported a volume of 15,000, up by 1,700 units or an increase of 12.4 per cent on the same period 2009 and the highest year-to-date October volume there since 2002.

Scandinavian markets are going from strength to strength in the ten months of 2010. Sweden had registrations of 17,100, up by 4,900 units, an increase of 40.2 per cent on 2009 and the highest year-to-date volume improvement in all of Ford’s 19 markets. In Denmark registrations rose 3,800 units or 36.2 per cent to 14,200. Norway‘s sales volume was at 11,800, up by 2,400 or an increase of 25.4 per cent on the ten months of 2009.
The highest share gains of all 19 markets in the ten months of 2010 were in Denmark (+0.8 ppts at 10.5 per cent share, the highest market October YTD share there since 1997), Sweden (+0.3 ppts to 6.4 per cent, the highest YTD October share since 2002), and Switzerland (+0.3 ppts to 5.7 per cent, the best October year-to-date share there since 1999).

Year-to-date 2010, Turkey‘s share was at 15.7 per cent, up by 1.0 ppts on the same period 2009. Sales in Turkey increased by 20,700 units to 87,200 in the ten months of 2010 – a 31.1 per cent plus on the same period 2009.

Model Performance:

The three best-selling vehicles year-to-date 2010 were the Fiesta(349,100), Focus (220,400) and Transit (108,200).
Year-to-date Transit share of 13.1 per cent (medium sized commercial vehicles) was the highest YTD October share since 2003.
In the ten months of 2010, Fiesta remained the best-selling foreign vehicle in Italy.
Kuga has been a hit with customers in the ten months of 2010 with sales of 61,000, up by 8,600 or 16.4 per cent on the ten months of 2009 – the highest volume improvement of a Ford vehicle in the main 19 markets year-to-date October 2010 and the best year-to-date October volume and share forKuga since launch in February 2008.

C-MAX and S-MAX were the best-selling foreign vehicles in their segment in France.
Fiesta remained No.1 best-selling car in the UK year-to-date, while Transit was the best-selling commercial vehicle year-to-date 2010.

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