Europcar sees growing divide between drivers and cars

KUR HESAPLA

loading
13.01.2015
Europcar sees growing divide between drivers and cars

Europcar, the leader in car hire services in Europe, has today released the key findings of the fourth edition of the Europcar Transportation and Mobility Observatory conducted in partnership with polling institute Ipsos. The survey, which seeks to identify new trends in European mobility, is based on responses from more than 6,000 drivers, age 18 and over, in Belgium, France, Germany, Italy, Portugal, Spain and the UK.
 
Among highlights of the 2011 edition, the vast majority of Europeans have significantly changed their driving habits in the past year, primarily for cost reasons but also to protect the environment. Their love affair with their car is also waning, as the freedom their car procures them is increasingly outweighed by the expense and impracticality of car ownership. Indeed, an increasing number of drivers have considered or are considering doing away with their car. Especially in urban areas, alternative solutions such as public transportation, car pooling and even cycling are making inroads. Meanwhile, cars available in self service, and features such as geo-location technology to find the vehicle in the street and payment by the minute or hour, are making rental an increasingly attractive option.
 
Commenting on the survey findings, Philippe Guillemot, Chief Executive Officer of Europcar Groupe, said: “The economic crisis has changed habits and created a need for smart solutions. As European consumers rethink their priorities and draw on an increasingly broad palette of services, their mobility choices are becoming lifestyle choices. The advent of new rental features, such as finding a vehicle by cellphone and payment by the minute, caters to this trend and we see an era of mobility on demand emerging. As the European leader in our industry, Europcar is essentially enabling this lifestyle change and we will continue to innovate to provide our customers with ever more simple, convenient and affordable mobility, today and in the future.”
 
From changing driving habits to giving up the car?
 
Analysis of Bruno Marzloff, sociologist and coordinator of Chronos*, a European think tank on new mobility.
 
“The car will continue to be used for most travel needs for the coming years. Still, behind this usage lies a profound change in attitudes and new trends are emerging.
 
The car is becoming a utility, a service which is part of a broader system of mobility options. The way to get from one place to another now reflects the traveler’s ability to leverage different means of transportation (train, walking, bus, bicycle) and optimize use of the car (rental, car-pooling, car-sharing). In the future, the traveler will aim for “mastered mobility”: even if the itinerary is increasingly complex, he or she will want to be able to complete it within the expected budget and timeframe.
 
Players in mobility face three main challenges. The first is the ability to withdraw from traditional models to consider that the customer is “shared”: part of the driver’s travel takes place before and after the time in the car. The second challenge is to guarantee seamless mobility and facilitate the traveler’s transition from one means of transportation to another. The third challenge lies in the regulation of sustainable mobility by improving cars’ occupation and usage rates.”
 
Spotlight on the UK
 
Changes in driving habits among British drivers have increased, this year reaching the Europe-wide level
 
This year, a larger number of British drivers changed their driving behaviour for cost reasons (+5 points vs. 2010) to put the UK in line with the European average (91%).
 
While they are strongly attached to their car, British drivers remain in line with Europeans overall when it comes to considering giving up car ownership for economic reasons
 
More than 4 out of 10 British drivers are willing to consider the idea of giving up their car. The British see their level of expenditure as among the lowest in Europe and the cost seems reasonable to them. However, this year, they are among those most likely to say that owning a car is expensive (88%, +4 points since 2010, vs 83% in Europe). They would give up their car to save money (86%) and because of the increase in expenditure (84%, +5 points vs 2010).
 
Car hire appears as an attractive alternative but must be compatible with needs
 
As was the case last year, nearly 1 out of 2 Britons who could give up their car would think of car hire as an alternative. Those not considering rental see the cost as too high (for 75%) and the service as not practical (48%). The UK shows definite interest in solutions making it possible to facilitate car hire.
 
European results in detail
 
Looking at the overall survey results in detail, 91% of European drivers said they had changed the way they drive in the past year for cost reasons, up 1.5 points from 2010. The changes include driving more slowly and using their car less often for short or long trips. Like last year, Portuguese, French and Spanish drivers led the way in this area (at 95%, 94% and 93%, respectively) while German and Belgian drivers were the least likely to change their ways (at 89% and 86%, respectively).
 
Portuguese and French drivers also led in changing their ways for environmental reasons (at 89% and 87%, respectively); the UK trailed in this area at 76%. Overall, 82% of European drivers said they had changed the way they drive for ecological reasons.
 
In the wake of the economic crisis, an increasing number of Europeans consider the cost of car ownership to be expensive, with 36% responding “absolutely” in 2011, compared with 33% in 2010. The UK topped the list in this area, with 88% of British drivers saying it costs a lot to own a car.
 
Indeed, 43% of European drivers said they have considered or could consider giving up their car (or one of their household’s cars), up 4 points from 2010 and 7 points from 2008. Of these, 84% mentioned financial reasons as the motivation—a 3-point increase from last year – while 50% mentioned ecological reasons.
 
Spain overtook Italy to top the list of respondents considering this radical move while Belgian drivers were least likely to consider this option. Among German drivers, 37% said they could consider giving up one of their cars in 2011, a 9-point jump from the 2010 level.
 
In urban areas with populations of more than 200,000, 47% of drivers have considered or could consider giving up at least one of their household cars in the next 12 months. This trend is particularly strong among drivers under the age of 35 or in upper socio-professional categories. Italy tops the list here with 55% of respondents, followed by Spain (52%), France (46%), the UK (46%), Germany (41%), Portugal (39%) and Belgium (29%).
 
A growing divide between driver and car.
 
The Observatory confirmed that the economic crisis has led drivers to seriously rethink their relationship with their car. In 2011, 56% of respondents “completely agree” that a car allows them to be free and independent, down from 58% last year and 62% in 2009.
 
Similarly, fewer claim to like having their own car: 88% on average in 2011, down from 90% in 2010 and 93% in 2009. The sentiment among Spanish drivers dropped 5 points, from 93% in 2009 to 88% in 2011, while the UK dropped 3 points to 93%. In Portugal, the proportion went from 81% “completely agree” in 2009 to 68% in 2011. In fact, only France and Italy were roughly stable in the two-year period, at 54% and 39-40%”completely agree” respectively.
 
While car hire remains an attractive alternative to ownership, cars available in “self-service” are poised for success in urban areas
 
What alternative means of transportation would Europeans use if they don’t drive their cars? The survey reveals that 84% of respondents would turn to public transportation (bus, subway, tram), with Spanish drivers showing particular interest in this area (88%). For individual motorized transportation, car hire was the most popular alternative at 50%—and even 61% in Spain—followed by car pooling (49%), two-wheeled motor vehicles (36%), and cars available in self service (35%). Cycling was also popular, with 84% of Germans and 77% of the Belgians saying they would turn to a bicycle for their transportation needs when feasible.
 
Car hire is seen as a good way to adapt the vehicle to specific needs by 46% of drivers in Europe overall, 50% in Germany and Spain, and even 53% in Portugal. If 41% of Europeans consider rental to be a practical service, that figure rises to 55% in Spain. For 37% of Europeans, rental is more ecological than ownership (41% in Italy) and 35% see it as more economical than ownership (42% each in Italy and Spain).
 
The survey revealed that new services to make the rental process even more practical, such as booking and finding the nearest rental car by mobile phone, and payment by the hour or even minute, would make some 57% of Europeans overall and 61% of urban residents even more likely to rent a car.
 
*Chronos is a research firm specialising in sociology and innovation, and focusing on four main areas: mobility, territories, digital and daily life.
 
Survey Methodology
 
IPSOS conducted the survey via Internet in March 2011, among 6122 car owners constituting a representative sample in terms of age, gender and region of each country: Belgium (509 respondents), France (1022), Germany (1029), Italy (1019), Portugal (509), Spain (1004) and UK (1030).

Hire / rent  your car in Marmaris or in Turkey with Marmaris Car Rental!

  • Long Term Car Rental With Sixt Flexi-rent %>
    Long Term Car Rental With Sixt Flexi-rent

    There are several occasions that may arise where a long-term rental of a car is the best option. Small businesses som...

    13.01.2015
  • Sixt Announces New Airline and Hotel Partnerships %>
    Sixt Announces New Airline and Hotel Partnerships

    Sixt entered into marketing partnerships and business agreements with Preferred Hotel Group, airBaltic and Iberia to ...

    13.01.2015
  • Sixt Rent A Car Launches Operations At Florida Airports %>
    Sixt Rent A Car Launches Operations At Florida Airports

    Continuing its worldwide expansion that the Munich-based auto rental company announced in December, Sixt Rent A Car s...

    13.01.2015
  • Hertz to Open Times Square Showroom? %>
    Hertz to Open Times Square Showroom?

    Hertz Rental Car is looking to lease space in 11 Times Square in New York City for a showroom that will exhibit green...

    13.01.2015
  • Avis Rent A Car and TripIt Join Forces to Aid Trip Planning %>
    Avis Rent A Car and TripIt Join Forces to Aid Trip Plannin...

    Avis Rent A Car has joined forces with TripIt, offering travelers a more efficient way to add a rental car to their t...

    21.01.2015
  • Alamo Rent A Car Offers Vacation Sweepstakes for Facebook Fans %>
    Alamo Rent A Car Offers Vacation Sweepstakes for Facebook ...

    Alamo Rent A Car is inviting Facebook users to dream big with its new Alamo® Ultimate Escape Sweepstakes on Facebook....

    21.01.2015
  • Avis Adds Camaro Convertible to Cool Car Collection %>
    Avis Adds Camaro Convertible to Cool Car Collection

    Avis Rent A Car announced the addition of the Chevrolet Camaro Convertible to its 'Cool Car' collection of fun-to-dri...

    21.01.2015
  • Rent-a-car business in Turkey promises big growth %>
    Rent-a-car business in Turkey promises big growth

    The car rental business in Turkey will double in volume in the next five years due to growing capital, employment and...

    21.01.2015
  • Follow us %>
    Follow us

    21.01.2015
  • Turkey tops Boxing Day online holiday searches %>
    Turkey tops Boxing Day online holiday searches

    Mainstream sun destinations dominated the most popular Boxing Day online searches at www.thomascook.com

    22.01.2015
  • 22nd Marmaris International Race Week %>
    22nd Marmaris International Race Week

    Provisional entries for 22nd MIRW has reached the maximum number, there are already 140 applications.

    22.01.2015
  • Cheaper car hire rates predicted for the New Year %>
    Cheaper car hire rates predicted for the New Year

    There’s good news on the horizon for services car hire customers as experts are predicting cheaper rates in the New Y...

    22.01.2015
  • Avis and Budget Rent A Car Named Exclusive Partners for Qantas Frequent Flyer %>
    Avis and Budget Rent A Car Named Exclusive Partners for Qa...

    Avis Budget Group Inc. announced today that Avis and Budget have been selected as Qantas Frequent Flyer's exclusive c...

    22.01.2015
  • Rent a Car in Turkey %>
    Rent a Car in Turkey

    Not everyone is allowed to rent cars in Turkey.Your documents must be in order and you must be a certain minimum age....

    22.01.2015
  • 5 Things You Should Have in Your Car in Winter %>
    5 Things You Should Have in Your Car in Winter

    Driving through a white winter wonderland can be beautiful and breathtaking, but also more dangerous than you think.<...

    22.01.2015
  • Marmaris Car Rental Rent A Car Services wishes all a Happy Thanksgiving! %>
    Marmaris Car Rental Rent A Car Services wishes all a Happy...

    Marmaris Car Rental Rent A Car Services wishes all a Happy Thanksgiving!

    22.01.2015
  • Avis Budget Group Reports Increased Revenue and Earnings for Third Quarter 2010 %>
    Avis Budget Group Reports Increased Revenue and Earnings f...

    Avis Budget Group, Inc. (NYSE: CAR) today reported results for its third quarter, which ended September 30, 2010. The...

    22.01.2015
  • 21st MARMARİS INTERNATIONAL RACE WEEK %>
    21st MARMARİS INTERNATIONAL RACE WEEK

    In order to validate the provisional entries, all the yachts need to make payment of 250 Euro entry fee latest on O...

    22.01.2015
  • Hertz expands self service technology across Europe to get travellers on the road faster %>
    Hertz expands self service technology across Europe to get...

    Hertz Europe today announced plans to accelerate its adoption of self service technology by rolling out Self Service ...

    22.01.2015
  • Hertz Shifts Focus to Advantage Expansion %>
    Hertz Shifts Focus to Advantage Expansion

    Hertz Global Holdings Inc. commented on Dollar Thrifty's report of a "No" vote yesterday by its stockholders on the m...

    22.01.2015
  • Sixt's Sixth-Month Results Show Successful U-Turn %>
    Sixt's Sixth-Month Results Show Successful U-Turn

    Germany's largest car rental provider, Sixt, cited growth in other European markets and a reduced fleet last week as ...

    22.01.2015
  • Dollar Thrifty's Shareholders Reject Hertz's $1.46 Billion Takeover Offer %>
    Dollar Thrifty's Shareholders Reject Hertz's $1.46 Billion...

    Hertz stated yesterday it would immediately terminate the merger agreement with Dollar Thrifty if shareholders voted ...

    22.01.2015
Subscribe for Newsletter Be first notified from our Campaigns and Innovations
Marmaris Car Hire offer you as our tools with reasonable price guarantee.info@marmariscarrental.co.uk
© 2018 marmariscarhire.com